From Concept to Production
This project was created as part of my interview process for Reflex Performance. The goal was to evolve 90 Degree by Reflex toward 2027 by combining performance with a clean, elevated visual direction. I developed apparel graphics, color direction, hangtags, packaging concepts, and product mockups designed around an active lifestyle that moves between fitness, street, and everyday wear.
90 Degree by Reflex, Interview Design Project
I developed a new hangtag direction for the 2027 men’s collection, focusing on a cleaner, more premium visual system that could work across multiple product categories. The project included the main hangtag, feature callout stickers, barcode layouts, multi-pack hanger tags, reflective heat-transfer branding, and supporting label applications.
90 Degree Men’s 2027 Hangtag System
DFY Performance Branding
A premium hangtag and apparel branding system developed for DFY, combining bold graphics with elevated production details.