Designing for Performance.
A selection of apparel branding, hangtags, labels, packaging, and production artwork created during my role at Reflex Performance.
My capstone project dives into how AI is changing the world of graphic design. It shows how AI can make a designer’s job easier and faster, but also looks at the downsides like the risk of losing jobs and the impact on creativity. The project includes a poster that compares a human-made design with one created by AI, plus a video breaking down how AI generates images. In the end, it’s all about finding the right balance, using technology as a tool while keeping human creativity at the heart of great design.
AI vs Human Creativity